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Sarah Sweet

High School CTE Instructor

Emporia High School

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Principles of Marketing

Complete Course Materials

High School

Business

Description

This course develops student understanding and skills in such areas as channel management, marketing-information management, market planning, pricing, product/service management, promotion, and selling.

Course Length: 1 Semester

Last Updated: 05/23/2025

KSDE Course No. - 12164

Materials

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Course Materials

This folder contains a course syllabus and optional activities for the course.

Optional - Tell Me Your Brand Without Telling Me Your Brand.docx

Last Updated: 6/20/2022 | View in Browser

Optional - Sales Presentation Project Rubric.docx

Last Updated: 6/20/2022 | View in Browser

CM1 - Marketing Syllabus.doc.docx

Last Updated: 6/20/2022 | View in Browser

Optional- Sales Presentation Project Instructions.docx

Last Updated: 6/20/2022 | View in Browser

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U1 Basics of Marketing10 days

Students will start learning about the foundations of marketing including: functions of marketing, target market, marketing mix, market segmentation.

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U1L1 Class Introduction

U1L1 LP Welcome to Class.docx

Last Updated: 6/15/2022 | View in Browser

U1L1 SA1 Advertise Yourself.pdf

Last Updated: 6/15/2022 | View in Browser

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U1L2 Basics of Marketing

U1L2 LP Functions of Marketing.docx

Last Updated: 5/19/2025 | View in Browser

U1L2 PRES1 - Functions of Marketing.pptx

Last Updated: 5/19/2025 | View in Browser

U1L2 PRES2 - Functions of Marketing Student Handout.pptx

Last Updated: 5/19/2025 | View in Browser

U1L2 PRES3 - Seven Functions Mobile Template.pptx

Last Updated: 5/19/2025 | View in Browser

U1L2 - SA1 Functions of Marketing Mobile.docx

Last Updated: 5/19/2025 | View in Browser

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U1L3 Functions of Marketing Review

U1L3 LP Functions of Marketing 2.docx

Last Updated: 7/9/2022 | View in Browser

U1L3 SA1 - Shark Tank Functions of Marketing.docx

Last Updated: 11/3/2022 | View in Browser

U1L3 SA1 KEY - Shark Tank Functions of Marketing.docx

Last Updated: 11/3/2022 | View in Browser

U1L3 QUIZ Functions of Marketing - KEY.docx

Last Updated: 5/19/2025 | View in Browser

U1L3 QUIZ Functions of Marketing.docx

Last Updated: 5/19/2025 | View in Browser

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U1L4 Marketing Basics

U1L4 LP Marketing Basics.docx

Last Updated: 5/21/2025 | View in Browser

U1L4 PRES1 - Marketing Basics Notes.pptx

Last Updated: 5/21/2025 | View in Browser

U1L4 HO - Basics of Marketing Student Handout.docx

Last Updated: 5/20/2025 | View in Browser

U1L4 SA1 Economic Utility.docx

Last Updated: 5/21/2025 | View in Browser

U1L4 SA1 KEY Economic Utility.docx

Last Updated: 7/9/2022 | View in Browser

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U1L5 Market Segmentation

U1L5 LP Market Segmentation.docx

Last Updated: 5/21/2025 | View in Browser

U1L5 PRES2 - Market Segmentation Student Handout.pptx

Last Updated: 5/21/2025 | View in Browser

U1L5 PRES3 - Target Market Products.pptx

Last Updated: 5/21/2025 | View in Browser

U1L5 PRES1 - Market & Market Segmentation Notes.pptx

Last Updated: 5/21/2025 | View in Browser

U1L5 SA 1 - Target Market Identities .docx

Last Updated: 11/3/2022 | View in Browser

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U1L6 SWOT Analysis

U1L6 LP SWOT.docx

Last Updated: 5/21/2025 | View in Browser

U1L6 SA1 KEY - SWOT Activity.docx

Last Updated: 6/15/2022 | View in Browser

U1L6 SA1 - SWOT Activity.docx

Last Updated: 6/15/2022 | View in Browser

U1L6 PRES1 - SWOT Analysis Notes.pptx

Last Updated: 5/22/2025 | View in Browser

U1L6 PRES2 - SWOT Analysis Student Handout.pptx

Last Updated: 5/22/2025 | View in Browser

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U1L7 Business Goals

U1L7 LP SWOT Goals and Obj.docx

Last Updated: 5/22/2025 | View in Browser

U1L7 HO - Goals & Objectives Notes.pdf

Last Updated: 11/3/2022 | View in Browser

U1L7 PRES - Goals & Objectives.pptx

Last Updated: 11/3/2022 | View in Browser

U1L7 SA1 - SWOT & Goals.docx

Last Updated: 11/3/2022 | View in Browser

U1L7 SA1 KEY - SWOT & Goals.docx

Last Updated: 11/3/2022 | View in Browser

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U1L8 Consumer Buying Behavior

U1L8 LP Consumer Buying Behavior.docx

Last Updated: 5/22/2025 | View in Browser

U1L8 PRES1 - Consumer Buying Behavior Notes.pptx

Last Updated: 5/22/2025 | View in Browser

U1L8 PRES2 - Consumer Buying Behavior Student Handout.pptx

Last Updated: 5/22/2025 | View in Browser

U1L8 SA1 Target Market Person.docx

Last Updated: 11/3/2022 | View in Browser

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U1L9 Unit 1 Review

U1L9 LP Unit Review.docx

Last Updated: 6/15/2022 | View in Browser

U1L9 SA1 Review.docx

Last Updated: 11/3/2022 | View in Browser

U1L9 SA1 KEY Review.docx

Last Updated: 11/3/2022 | View in Browser

U1L9 SA2 Review Sheet.docx

Last Updated: 11/3/2022 | View in Browser

U1L9 SA2 KEY Review Sheet.docx

Last Updated: 11/3/2022 | View in Browser

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U1L10 Unit 1 Test

U1L10 TEST - Unit 1 Basics of Marketing Test.docx

Last Updated: 5/23/2025 | View in Browser

U1L10 TEST KEY - Unit 1 Basics of Marketing Test KEY.docx

Last Updated: 5/23/2025 | View in Browser

U1L10 LP.docx

Last Updated: 7/9/2022 | View in Browser

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U2 Market Research9 days

Students will be introduced to the marketing information management function in more detail.

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U2L11 Marketing Careers

U2L11 LP Marketing Careers.docx

Last Updated: 6/15/2022 | View in Browser

U2L11 SA1 Researching Careers.docx

Last Updated: 11/3/2022 | View in Browser

U2L11 SA1 RUB Researching Careers.docx

Last Updated: 11/3/2022 | View in Browser

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U2L12 Marketing Research

U2L12 LP Marketing Research.docx

Last Updated: 6/15/2022 | View in Browser

U2L12 Quizziz Marketing Research

Last Updated: 11/3/2022

U2L12 PRES Marketing Research Notes.pptx

Last Updated: 11/3/2022 | View in Browser

U2L12 HO1 Marketing Research Notes.pdf

Last Updated: 11/3/2022 | View in Browser

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U2L13 Marketing Research Process

U2L13 LP Marketing Research Process.docx

Last Updated: 6/15/2022 | View in Browser

U2L13 PRES Marketing Research Process.pptx

Last Updated: 11/3/2022 | View in Browser

U2L13 QUIZZIZ Marketing Research Process

Last Updated: 7/9/2022

U2L13 HO1 Market Research

Last Updated: 11/8/2022

U2L13 SA1 Cell Phone Research Activity

Last Updated: 11/8/2022

U2L13 SA1 RUB Cell Phone Research Activity

Last Updated: 11/8/2022

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U2L14 Unit 2 Review

U2L14 LP Unit 2 Review.docx

Last Updated: 7/9/2022 | View in Browser

U2L14 QUIZZIZ Marketing Research Review 3

Last Updated: 7/9/2022

U2L14 SA1 Primary vs Secondary Data.docx

Last Updated: 7/9/2022 | View in Browser

U2L14 SA1 KEY Primary vs Secondary Data.docx

Last Updated: 7/9/2022 | View in Browser

U2L14 SA2 Unit 2 Review Sheet

Last Updated: 11/8/2022

U2L14 SA2 KEY Unit 2 Review Sheet

Last Updated: 11/8/2022

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U2L15 Unit 2 Test

U2L15 LP Unit 2 Test.docx

Last Updated: 7/9/2022 | View in Browser

U2L15 QUIZZIZ Marketing Research Review 3

Last Updated: 7/9/2022

U2L15 TEST Unit 2 Test.docx

Last Updated: 7/9/2022 | View in Browser

U2L15 TEST KEY Unit 2 Test.docx

Last Updated: 7/9/2022 | View in Browser

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U2L16-19 Mobile App Project

U2L16-19 LP Mobile App Project.docx

Last Updated: 6/15/2022 | View in Browser

U2L16-19 SA1 Mobile App Project

Last Updated: 11/8/2022

U2L16-19 SA1 RUB Mobile App Project

Last Updated: 11/8/2022

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U3 Product Service Management6 days

This unit is all about the "Product" P of the Marketing Mix!

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U3L20 Product Development

U3L20 LP Product Development.docx

Last Updated: 6/18/2022 | View in Browser

U3L20 PRES Product Development Notes.pptx

Last Updated: 11/8/2022 | View in Browser

U3L20 HO Product Development Notes.pptx

Last Updated: 11/8/2022 | View in Browser

U3L20 QUIZZIZ Product Development

Last Updated: 7/9/2022

U3L20 SA1 Developing Products Activities.docx

Last Updated: 6/18/2022 | View in Browser

U3L20 SA1 KEY Developing Products Activities.docx

Last Updated: 6/18/2022 | View in Browser

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U3L21 Brand

U3L21 LP Brand.docx

Last Updated: 6/18/2022 | View in Browser

U3L21 PRES Brand Notes.pptx

Last Updated: 11/8/2022 | View in Browser

U3L21 QUIZZIZ Brand & Product Planning

Last Updated: 7/9/2022

U3L21 HO Brand Notes.pptx

Last Updated: 6/18/2022 | View in Browser

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U3L22 Product Life Cycle

U3L22 LP Product Life Cycle.docx

Last Updated: 6/18/2022 | View in Browser

U3L22 PRES Product Life Cycle Notes.pptx

Last Updated: 11/8/2022 | View in Browser

U3L22 QUIZZIZ Brand & Product Planning & Life Cycle

Last Updated: 7/9/2022

U3L22 HO Product Life Cycle Notes.pptx

Last Updated: 11/8/2022 | View in Browser

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U3L23 Packaging & Labeling

U3L23 LP Packaging & Labeling.docx

Last Updated: 6/18/2022 | View in Browser

U3L23 PRES Packaging & Labeling Notes.pptx

Last Updated: 6/18/2022 | View in Browser

U3L23 QUIZZIZ Brand & Product Planning

Last Updated: 7/9/2022

U3L23 HO Packaging & Labeling Notes.pptx

Last Updated: 11/8/2022 | View in Browser

U3L23 SA1 Mini-Brand Trade Character Assignment.docx

Last Updated: 11/8/2022 | View in Browser

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U3L24 Unit 3 Review

U3L24 LP Unit 3 Review.docx

Last Updated: 6/18/2022 | View in Browser

U3L24 QUIZZIZ Unit Review

Last Updated: 7/9/2022

U3L24 SA1 Unit 3 Review Sheet.docx

Last Updated: 6/18/2022 | View in Browser

U3L24 SA1 KEY Unit 3 Review Sheet.docx

Last Updated: 6/18/2022 | View in Browser

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U3L25 Unit 3 Test

U3L25 LP Unit 3 Test.docx

Last Updated: 6/18/2022 | View in Browser

U3L25 QUIZZIZ Unit Review

Last Updated: 7/9/2022

U3L25 TEST Unit 3 Test.docx

Last Updated: 6/18/2022 | View in Browser

U3L25 TEST KEY Unit 3 Test.docx

Last Updated: 6/18/2022 | View in Browser

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U4 Place (Distribution)6 days

This unit students will explore the Place / Distribution P of the Marketing Mix.

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U4L26 Channels of Distribution

U4L26 LP Channels of Distribution.docx

Last Updated: 6/18/2022 | View in Browser

U4L26 PRES Channels of Distribution.pptx

Last Updated: 11/11/2022 | View in Browser

U4L26 HO Channels of Distribution.pptx

Last Updated: 11/11/2022 | View in Browser

U4L26 PROJ Distribution Project.docx

Last Updated: 6/18/2022 | View in Browser

U4L26 PROJ RUB Distribution Project.docx

Last Updated: 6/18/2022 | View in Browser

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U4L27 Transportation

U4L27 LP Transportation.docx

Last Updated: 6/18/2022 | View in Browser

U4L27 PRES Transportation Notes.pptx

Last Updated: 11/11/2022 | View in Browser

U4L27 HO Transportation Notes.pptx

Last Updated: 11/11/2022 | View in Browser

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U4L28 Distribution Planning

U4L28 LP Distribution Planning.docx

Last Updated: 6/18/2022 | View in Browser

U4L28 PRES Distribution Planning.pptx

Last Updated: 6/18/2022 | View in Browser

U4L28 HO Distribution Planning Notes.pptx

Last Updated: 11/11/2022 | View in Browser

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U4L29 Purchasing & Inventory

U4L29 LP Purchase & Inventory.docx

Last Updated: 6/18/2022 | View in Browser

U4L29 PRES Purchasing & Inventory.pptx

Last Updated: 11/11/2022 | View in Browser

U4L29 HO Purchasing & Inventory Notes.pptx

Last Updated: 11/11/2022 | View in Browser

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U4L30 Unit 4 Review

U4L30 LP Unit 4 Review.docx

Last Updated: 7/9/2022 | View in Browser

U4L30 KAHOOT Product Review - Before Test

Last Updated: 7/9/2022

U4L30 SA1 Unit 4 Study Sheet.docx

Last Updated: 6/18/2022 | View in Browser

U4L30 SA1 KEY Unit 4 Study Sheet.docx

Last Updated: 6/18/2022 | View in Browser

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U4L31 Unit 4 Test

U4L31 LP Unit 4 Test.docx

Last Updated: 6/18/2022 | View in Browser

U4L31 KAHOOT Product Review - Before Test

Last Updated: 7/9/2022

U4L31 PROJ Distribution Project.docx

Last Updated: 11/11/2022 | View in Browser

U4L31 PROJ RUB Distribution Project.docx

Last Updated: 11/11/2022 | View in Browser

U4L31 TEST Unit 4 Test.docx

Last Updated: 6/18/2022 | View in Browser

U4L31 TEST KEY Unit 4 Test.docx

Last Updated: 6/18/2022 | View in Browser

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U5 Price5 days

In this unit students will explore the Price component of the Marketing Mix.

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U5L32 Price Planning

U5L32 LP Price Planning.docx

Last Updated: 6/18/2022 | View in Browser

U5L32 PRES Price Planning.pptx

Last Updated: 11/11/2022 | View in Browser

U5L32 HO Price Planning Notes.pptx

Last Updated: 11/11/2022 | View in Browser

U5L32 SA1 Multinational Business Activity.docx

Last Updated: 6/18/2022 | View in Browser

U5L32 SA1 KEY Multinational Business Activity.docx

Last Updated: 6/18/2022 | View in Browser

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U5L33 Legal & Ethical Pricing

U5L33 LP Legal & Ethical Pricing.docx

Last Updated: 6/18/2022 | View in Browser

U5L33 PRES Legal - Ethical Pricing Issues & Pricing Policies.pptx

Last Updated: 11/11/2022 | View in Browser

U5L33 HO Legal & Ethical Pricing Policies Notes.pptx

Last Updated: 11/11/2022 | View in Browser

U5L33 SA1 Pricing Activities.docx

Last Updated: 6/18/2022 | View in Browser

U5L33 SA1 KEY Pricing Activities.docx

Last Updated: 6/18/2022 | View in Browser

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U5L34 Pricing Strategies

U5L34 LP Pricing Strategies.docx

Last Updated: 6/18/2022 | View in Browser

U5L34 PRES Pricing Strategies.pptx

Last Updated: 6/18/2022 | View in Browser

U5L34 REF Pricing Strategies Infographic

Last Updated: 7/9/2022

U5L34 KAHOOT Price Review

Last Updated: 7/9/2022

U5L34 SA1 Pricing Strategies.docx

Last Updated: 6/18/2022 | View in Browser

U5L34 SA1 KEY Pricing Strategies.docx

Last Updated: 6/18/2022 | View in Browser

U5L34 SA2 Price is Right.docx

Last Updated: 6/18/2022 | View in Browser

U5L34 SA2 KEY Price is Right.docx

Last Updated: 6/18/2022 | View in Browser

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U5L35 Unit 5 Review

U5L35 LP Unit 5 Review.docx

Last Updated: 6/18/2022 | View in Browser

U5L35 KAHOOT Price Review Before Test

Last Updated: 7/9/2022

U5L35 SA1 Unit 5 Review Sheet.docx

Last Updated: 6/18/2022 | View in Browser

U5L35 SA1 KEY Unit 5 Review Sheet.docx

Last Updated: 6/18/2022 | View in Browser

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U5L36 Unit 5 Test

U5L36 LP Unit 5 Test.docx

Last Updated: 6/18/2022 | View in Browser

U5L36 KAHOOT Price Review Before Test

Last Updated: 7/9/2022

U5L36 TEST Unit 5 Test.docx

Last Updated: 6/18/2022 | View in Browser

U5L36 TEST KEY Unit 5 Test.docx

Last Updated: 6/18/2022 | View in Browser

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U6 Promotion8 days

This unit students will explore the 4th P of Marketing -- Promotion!

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U6L37 Promotional Strategies

U6L37 LP Promotional Strategies.docx

Last Updated: 6/20/2022 | View in Browser

U6L37 PRES Promotional Strategies.pptx

Last Updated: 11/11/2022 | View in Browser

U6L37 HO Promotional Strategies Notes.pptx

Last Updated: 11/11/2022 | View in Browser

U6L37 SA1 Social Media Project.docx

Last Updated: 6/20/2022 | View in Browser

U6L37 SA1 RUB Social Media Project.docx

Last Updated: 6/20/2022 | View in Browser

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U6L38 Selling

U6L38 LP Selling.docx

Last Updated: 6/20/2022 | View in Browser

U6L38 PRES Selling Function of Marketing.pptx

Last Updated: 11/11/2022 | View in Browser

U6L38 HO Selling Function of Marketing.pptx

Last Updated: 11/11/2022 | View in Browser

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U6L39 Advertising Media & Visual Merchandising

U6L39 LP Advertising Media & Visual Mechandising.docx

Last Updated: 6/20/2022 | View in Browser

U6L39 PRES1 Advertising Media & Visual Merchandising.pptx

Last Updated: 11/11/2022 | View in Browser

U6L39 PRES2 Subscription Box Introduction.pptx

Last Updated: 11/11/2022 | View in Browser

U6L39 HO Advertising Media & Visual Merchandising .pptx

Last Updated: 11/11/2022 | View in Browser

U6L39 SA1 Subscription Box Introduction Activity.docx

Last Updated: 6/20/2022 | View in Browser

U6L39 SA1 KEY Subscription Box Introduction Activity.docx

Last Updated: 6/20/2022 | View in Browser

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U6L40 Unit 6 Review

U6L40 LP Unit 6 Review.docx

Last Updated: 6/20/2022 | View in Browser

U6L40 KAHOOT Promotion Review

Last Updated: 7/7/2022

U6L40 SA1 Unit 6 Review Sheet.docx

Last Updated: 6/20/2022 | View in Browser

U6L40 SA1 KEY Unit 6 Review Sheet.docx

Last Updated: 6/20/2022 | View in Browser

U6L40 SA2 Subscription Box Planning Handout.docx

Last Updated: 6/20/2022 | View in Browser

U6L40 RUB Subscription Box Project Rubric.docx

Last Updated: 11/11/2022 | View in Browser

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U6L41 Unit 6 Test

U6L41 LP Unit 6 Test.docx

Last Updated: 6/20/2022 | View in Browser

U6L41 KAHOOT Promotion Review

Last Updated: 7/7/2022

U6L41 TEST Unit 6 Test.docx

Last Updated: 6/20/2022 | View in Browser

U6L41 TEST KEY Unit 6 Test.docx

Last Updated: 7/7/2022 | View in Browser

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U6L42 Subscription Box Project

U6L42 LP Subscription Box Project.docx

Last Updated: 6/20/2022 | View in Browser

U6L42 SA Shark Tank Presentations

Last Updated: 7/7/2022

Sarah Sweet

High School CTE Instructor

Emporia High School

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