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About the Author

Vicki Eastman is a fourth-year teacher who rescued herself from corporate marketing in 2021. She hit the job jackpot as the web and digital media instructor at Maize Career Academy (Kansas). Eastman has a BA in Communication (Integrated Marketing Communications) from Wichita State University, a MS in Education from Fort Hays State University and was a 2023 Kansas Horizon Award nominee.


After 16 years in the industry, she couldn't escape the marketing bug's bite. Eastman, with her husband, runs a freelance marketing company on the side, specializing in web and digital marketing strategy.

About the Author

Hi there, I'm Shalaine Blazic and I teach digital media at Anderson County High School. It's been such a thrill to share my experience from 20 years in the graphic design and photography industry with the up-and-coming generation of professionals. I feel incredibly lucky to be able to help inspire and guide these young minds towards their own creative and professional success.

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Digital Marketing

Complete Course Materials High School Business
Description
Throughout this course, students will explore the intricacies involved in developing, implementing, and leveraging digital marketing tactics. These encompass a wide range of approaches, such as email marketing, web-based promotions, search engine optimization (SEO), online advertising, and social media marketing.
Course Length: 1 Semester
Last Updated: 04/19/2025
KSDE Course No. - 35162
Materials
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Course Materials (CM)
Last Updated: 4/19/2025 | View in Browser
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Unit 1 Basics of Digital Marketing
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U1L1 History of Marketing
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U1L2 What is Digital Marketing
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U1L3 Marketing Mix The 4P's
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U1L4 Promotional Mix
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Unit 2 ECommerce
Last Updated: 6/7/2023 | View in Browser
Last Updated: 6/7/2023 | View in Browser
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U2L1 What is ECommerce
Last Updated: 6/7/2023 | View in Browser
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U2L2 The Evolution
Last Updated: 6/7/2023 | View in Browser
Last Updated: 6/26/2023 | View in Browser
Last Updated: 6/26/2023 | View in Browser
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U2L3 Internet Storefront
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U2L4 Advantages
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Unit 3 Social Media
Last Updated: 6/26/2023 | View in Browser
Last Updated: 6/26/2023 | View in Browser
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U3L1 Why Social Media
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U3L2 Digital Marketing Landscape
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U3L3 Tools and Applications
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U3L4 Social Influence and Advertising
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Unit 4 Online Branding and Advertising
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U4L1 What is Online Branding
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U4L2 Emotional Branding
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U4L3 Building a Brand
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Unit 5 Marketing Plan and Social Media Marketing Plan
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U5L1 What is a Marketing Plan
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U5L2 Building a Plan
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Unit 6 SEO and Analytics
Last Updated: 6/7/2023 | View in Browser
Last Updated: 6/7/2023 | View in Browser
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U6L1: What is SEO
Last Updated: 6/7/2023 | View in Browser
Last Updated: 6/7/2023 | View in Browser
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U6L2: Content Creation & Advertising
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U6L3: Algorithms & Analytics
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U6L4: Unit Project
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Unit 7 Email Marketing
Last Updated: 6/13/2023 | View in Browser
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U7L1 Planning an Email Campaign
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Unit 8 Segmentation
Last Updated: 6/14/2023 | View in Browser
Last Updated: 6/13/2023 | View in Browser
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U8L1: What is Marketing Segmentation
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U8L2: Case Studies
Last Updated: 6/13/2023 | View in Browser
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Unit 9 Ethics & Responsibilites in Digital Marketing
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Unit 10: Careers in Digital Marketing
Vicki Eastman
Vicki Eastman
High School CTE Instructor
Maize High School
About the Author

Vicki Eastman is a fourth-year teacher who rescued herself from corporate marketing in 2021. She hit the job jackpot as the web and digital media instructor at Maize Career Academy (Kansas). Eastman has a BA in Communication (Integrated Marketing Communications) from Wichita State University, a MS in Education from Fort Hays State University and was a 2023 Kansas Horizon Award nominee.


After 16 years in the industry, she couldn't escape the marketing bug's bite. Eastman, with her husband, runs a freelance marketing company on the side, specializing in web and digital marketing strategy.

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